Search Engine Optimisation(SEO)

Search Engine Optimisation(SEO)

In digital marketing SEO plays a vital role. Search engine optimization can be scary, especially when you don’t know what steps to take to rank your fresh content pages in Google top 10. But, if you can develop a basic understanding of on-page and off-page optimization, you’ll be way ahead of your competition.

SEO is also called ON-PAGE. ON-PAGE SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized. Search engine likes to show it as a top result for searches of a certain keyword.

SEO is also called OFF-PAGE. OFF-PAGE SEO you can see in outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site .Off-page search engine optimization is not just about links.Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great that values for users.


  • Keyword research

  • Keyword in bold

  •  Urls in search engine

  • Install a ssl certificate

  • Organise your website

  • Increase the quality

  • Add a keyword to each page title

  • Loading and Tracking time

  • Optimize your internal linking

  • Use Header tags on your pages

  • Integrate social media

  • Optimise your image

  • Create site map

  • Make your website mobile friendly

  • Image name & alt tags

What is Off-Page SEO?

Off-Page SEO refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.


  • Quality

  • Text/keyword

  • Inbound Number

  • Content

  • Articles

  • Blogs

  • Bookmarking

  • Video

  • Networking

Keyword research

  • Research for best keyword for your site.
  • Use few keyword tools
  • Target your users
  • Check all the words that they will type in the search engine like Google & Bing


Put your keywords in bold

Highlight your keywords which appears on the page. No need to keep highlighting the same keyword. Its enough to highlight your first page.its also use italic.

URLs in Search Engine

Make sure your Urls shouldn’t contain numbers and symbols. Make sure words should be easier and familiar to read.Some of those keywords will help search easy.

SSL Certificate

Make sure that all your website version with HTTP:// and with WWW. Websites that are secure using HTTP:// instead of HTTP:// now appear higher in the search results. If you cannot install your own SSL certificate ask your host to do this for you. When it is installed, you have to make sure all your website pages are secure and not with mixed content.

Organise website

Make sure that your content is well organised so that visitor can easily find what they looking for.Add call to action and Forms to your pages to make it easy to contact you or shop.

Increasing the Quality

If you have a bad website people will leave it faster. Google and Bing/Yahoo are optimized to search out high quality content. Their methods for determining quality are fairly, but it will not help your case if your content is weak, fluffy, heavily SEO and has multiple obvious spelling mistakes. Search engines measure how much time people spend on your website after using search.

Add a keyword to each page title

Page title is a very important for text because it tells the reader what page is about and it tells the search engine what the page is all about. So, you should try to add a keyword or two into the title. Just make sure the title is still easy to read for humans.


Loading and tracking time

The tracking time it takes for a web page to go from white, to starting to load. A long Tracking time will increase your bounce rate. The loading time is the time it takes from the beginning, to the point where everything is loaded. A long loading time will damage your websites SEO.

Optimise internal linking

Every page should have at least three internal links on it. Three is the bare minimum, and this includes checkout pages too. Internal links are the ones that link one page to another. External links are the ones where you link your page to one outside of your website.

Use Header tags on your pages

Learn how to use them correctly and then apply them to your website. They show the search engine which words are important and which are not. It will help you if your web content is quite varied.

Social media

There are hundreds of widgets that you can add to your website. They will help you to link social media and your website. Do not put the widgets everywhere, but the addition of a few here and there will help your SEO in the long term.

Optimise Image

Make sure they do not take too long to load, and make sure they have their ALT text filled out. If you are able to give them a title, then you should. You should also name your image files something SEO friendly before you upload them onto your website.

Create a sitemap

Create an XML sitemap. If you have a WordPress website, you can create a nice XML sitemap with the Yoast SEO tool which will create a dynamic XML sitemap for you. Then you have to add the URL of your sitemaps to your Google Search Console and Bing Webmaster Tools account.

Website mobile friendly

Mobile search is very important. Make people more comfortable with there searches from mobile devices than from desktop or laptop computers. Make sure that your website can be used easily from a cell phone. Contact forms should be easy to fill and submit. All your phone numbers should be clickable.

Meta Description tag

Meta description appear on the search engine’s results page, and its a opportunity to sell the content of your web page. Create this text that will make people to click on your website. You should make sure that it has keywords.If you want any positive SEO effect.At the end of last year, Google increased the maximum description link from 160 to 320 characters